Buzzfeed just released an infographic that features all five of the Divergent factions titled “The World of Divergent”.
Movie studios have learned that in the post-Twilight universe, young adult audiences won’t go see just anything. One successful book franchise, Beautiful Creatures, bombed in February; another, The Mortal Instruments: City of Bones, is sinking as we speak.
But as The Hunger Games proved, and will prove again in November whenCatching Fire comes out, the right material can connect with audiences in an explosive, mainstream way. I’ll place a bet now that Divergent, which will be released on March 21, 2014, and is based on the excellent book by Veronica Roth, will be in that category.
As one step down that path, Summit Entertainment has been embarking not only on the usual marketing strategies (casting announcements designed to excite the base, Comic-Con appearances), but on creating an infographic like this one that lays out the world of Divergent: